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How can you find out?
The best technology in the world will fail if it does not meet the needs of its users. Period.
User Experience Research (UXR) is the science of assessing and improving your online service,
by matching your design to the needs, wants, knowledge, and expectations of the real people who will use it.
Rare Medium Atlanta's trained User Experience Researchers are skilled in the assessment of human
behavior as it is affected by the Web experience. We understand how real people interact with technology,
and how their experiences will make or break your service, whether it is an employee self-service application,
a B2B e-commerce exchange, or a consumer-focused online store.
User experience research is a core component of our proven delivery methodology, and ensures that a
user focus is incorporated into your service design from the beginning, speeding time to market and increasing
customer acceptance of your final product.
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UXR Facilities
Rare Medium Atlanta has an on-site, full service Usability Lab with digital video recording capability,
in addition to "lab in the box" portable lab testing equipment for field-based, kiosk, and walk-up user
experience analysis.
UXR Services
Business Process Review and Improvement sessions are designed to match your current business priorities
and business process to the Web. We point out where the Web can augment, reinforce, or replace your offline
business operations and also provide consultation on improving your current business operations through the
application of technology that is useful and meaningful to real people.
User Walkthroughs and Projective Testing let us analyze and evaluate before design begins and
throughout the design process, to ensure a user focus permeates the development of your service.
User Experience Analysis optimizes site design and key task construction for the user, helping to
reduce user errors, and control site support demands.
User Experience Site Scorecard is a proprietary, 82-item evaluation checklist that identifies where
the user experience is failing, and will uncover the hidden costs of a problem design.
Best Practices Evaluations help you benchmark your design against user expectations and industry's
"best of breed" examples and incorporate best practices into your design.
Competitive Bakeoffs let you observe as real customers compare your design or design concept against
existing competitors.
Hostile User Testing ensures your site can withstand the actions of even the most committed angry
customer.
Concept Testing gains formal insight into how real people view and value your service.
User Requirements Sessions are conducted with your employees, clients, or stakeholders. User
requirements sessions surface what these people need from your service to ensure they will adopt the
technology you provide, not abandon it.
Focus Groups allow you to see first-hand what your users want, how they judge your service, and
where you need to make changes or enhancements to increase your service's appeal.
Formal Usability Testing verifies the "as is" of your service or site prior to a redesign or feature
upgrade. Usability testing can also help you make choices about design tradeoffs for your site during the
development process, by letting real people interact with mockups and prototypes of your service to put it
through its paces before you launch.
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