The User Experience Design Group draws on user-centered research, best practices, and design processes to create insightful, competitive solutions for online businesses.

The skillset of the User Experience Design (UXD) group is comprised of three user-focused knowledge bases, Visual Design, Design Technology, and Information Architecture. The primary directive of the UXD discipline is to interpret, document, and translate a client's conceptual product philosophy into a format that is visually appealing, functional, and intuitive in design and form in order to stimulate user interactivity without compromising product integrity or the user experience.

Information Architecture
The purpose of Information Architecture is one of user advocacy. Based on the desires, wants, needs, goals, and knowledge base of a user, the Information Architect determines the solution features and creates intuitive page-level organizational models and interaction design processes; all of which are organized by identifying the overall site structure. It is a prime directive of the Information Architect to identify the requirements of the other development disciplines in order to maintain the integrity of the final product and user experience.

Visual Design
Visual Design's primary role is to use visual elements – color, type, imagery, and layout – to communicate the creative vision, value proposition, and underlying structure and functionality of a user experience. More than just graphic design, Visual Design balances form and function to create a solution both aesthetically appealing and easily understandable for the user.

Design Technology
Design Technologists (DTs) are client-side developers responsible for display-level code. DTs collaborate with Visual Designers (VDs) and Information Architects (IAs) on user experience design, as well as with Software Engineers (SEs) to integrate visual design with backend technical infrastructure.