FOR IMMEDIATE RELEASE

Rare Medium partners with leading real estate development firm, Novare Group, in launching new TWELVE Hotels website

CONTACT:
Rare Medium Atlanta, L.L.C.
1145 Sanctuary Parkway, Suite 125
Alpharetta, GA 30004
Phone: 888-RMEDIUM (763-3486)
Email: media@raremedium.net
Web site: www.raremedium.net

Rare Medium creates, TWELVE Hotels website - the premiere southeast boutique hotel website

Atlanta, Georgia -2006 - Rare Medium Atlanta, a leading digital services company, today announced that it has partnered with Novare Group, and TWELVE Hotels in creating the new website for TWELVE's newest property - Atlantic Station.

Since 2000, Novare has concentrated on the development of high-rise, mixed-use condominiums, targeting buyers in the 25-to-40-year-old age range. Novare chooses locations where it can foster the experience of urban living, and the Company has been in the vanguard of downtown residential development in the Southeast. Novare communities have been received with great excitement and have served as catalysts to residential re-urbanization in their respective.

Novare Group is among the most active high-rise real estate development firms in the Southeast. With more than 5,000 condominium units in development and an extensive history of redevelopment in the office and multifamily sectors, Novare elevates urban living in its markets.

And, Rare Medium elevates website creation in its markets as well! This new website is the first commercial deployment utilizing Micros Fidelio's Opera OWS product for real time reservations management and processing. The website deploys a rich interactive, single page booking experience - expressly designed to meet the needs of the unique TWELVE customer. Further the website utilizes technology, rich iconography and lush imagery to create the TWELVE "experience" online.

About Rare Medium Atlanta
Rare Medium Atlanta is a leading provider of digital solutions for Fortune 500 clients, dedicated to using the ordinary sciences of strategy, design and technology to deliver extraordinary results to our clients. Whether by defining unique user experiences, deploying rich self-service environments or implementing robust content management applications, Rare Medium Atlanta is focused on creating client value. Now more than ever - experience matters... For more information about Rare Medium Atlanta, please email us at info@raremedium.net or visit us on-line at www.raremedium.net. 1.888.RMEDIUM.