FOR IMMEDIATE RELEASE

Rare Medium and The Ritz-Carlton Hotel Company prepare to launch distinct translated experiences for their Japanese and Mandarin-Chinese website guests

CONTACT:
Rare Medium Atlanta, L.L.C.
1145 Sanctuary Parkway, Suite 125
Alpharetta, GA 30009
Phone: 888-RMEDIUM
Email: media@raremedium.net
Web site: www.raremedium.net

In recognition of the growing number of customers requesting information from international destinations, Rare Medium and The Ritz-Carlton Hotel Company, will offer global sites in Japanese and Mandarin-Chinese.

Atlanta, Georgia — March 2007 — Rare Medium, Atlanta a leading digital services company partnered with The Ritz-Carlton Hotel Company, L.L.C. announce their upcoming launch of two global websites over the next few weeks: www.ritzcarlton.com/ja and www.ritzcarlton.com/zh-cn.

In response to extensive user research, Rare Medium applied a custom look and feel to each site. The Japanese site is enhanced by the use of royal blues and grays, while the site Chinese utilizes rich, deeply saturated shades of reds. Both Japan and China are nations where The Ritz-Carlton is expanding its presence with new locations in 2007.

“It is important for our overseas customers to be able to access needed information in their own language,” Himelstein explained. “Offering our web site in foreign languages enables The Ritz-Carlton to strengthen brand awareness among consumers for the many new hotels we are opening in Asia.”

About The Ritz-Carlton Hotel Company, L.L.C.
The Ritz-Carlton Hotel Company, L.L.C. of Chevy Chase, MD., (USA) currently operates 61 hotels in the Americas, Europe, Asia, the Middle East and Africa. Over 30 projects are under development around the globe with hotel openings planned for Moscow, Ireland and Guangzhou over the next year. The Ritz-Carlton is the only service company to have twice earned the prestigious Malcolm Baldrige National Quality Award, which recognizes outstanding customer service.

About Rare Medium Atlanta
Rare Medium Atlanta is a leading provider of digital solutions for Fortune 500 clients, dedicated to using the ordinary sciences of strategy, design and technology to deliver extraordinary results to our clients. Whether by defining unique user experiences, deploying rich self-service environments or implementing robust content management applications, Rare Medium Atlanta is focused on creating client value. Now more than ever - experience matters... For more information about Rare Medium Atlanta, please email us at info@raremedium.net or visit us on-line at www.raremedium.net. 1.888.RMEDIUM.