FOR IMMEDIATE RELEASE

Swisher International Selects Rare Medium Atlanta to Build Next Generation Web Site

CONTACT:
Rare Medium Atlanta, L.L.C.
1145 Sanctuary Parkway, Suite 125
Alpharetta, GA 30009
Phone: 888-RMEDIUM
Email: media@raremedium.net
Web site: www.raremedium.net

Rare Medium Atlanta Builds Swisher.com on Fatwire's Dynamic Content Management Software
2002

Atlanta, Georgia — 2002 — Rare Medium Atlanta, a leading digital services company, has completed implementation of the new Swisher.com web site. One of the largest manufacturer of cigars and smokeless tobacco in the world, Swisher selected Rare Medium over a host of competitors to create a new look and feel for their Corporate Web Site. Further, Rare partnered with business partner Fatwire Software, to implement Fatwire's Content Management Solution. Specifically, Rare Medium Atlanta implemented the Fatwire's UpdateEngine to enable the Swisher team to make content contribution easier, simplify their workflow processes and increase their eBusiness capabilities. With extensive experience in human factors engineering, visual design and content management, RareMedium Atlanta was able to implement UpdateEngine expeditiously, while extending the value and branding of the Swisher Web presence.

About Rare Medium Atlanta
Rare Medium Atlanta is a leading provider of digital solutions for Fortune 500 clients, dedicated to using the ordinary sciences of strategy, design and technology to deliver extraordinary results to our clients. Whether by defining unique user experiences, deploying rich self-service environments or implementing robust content management applications, Rare Medium Atlanta is focused on creating client value. Now more than ever - experience matters... For more information about Rare Medium Atlanta, please email us at info@raremedium.net or visit us on-line at www.raremedium.net. 1.888.RMEDIUM.