FOR IMMEDIATE RELEASE

Rare Medium develops compelling internet-based solutions for the nation's leading senior living provider, Sunrise Senior Living

CONTACT:
Rare Medium Atlanta, L.L.C.
1145 Sanctuary Parkway, Suite 125
Alpharetta, GA 30009
Phone: 888-RMEDIUM (763-3486)
Email: media@raremedium.net
Web site: www.raremedium.net

Rare Medium and Sunrise Senior Living work to develop compelling website targeting senior marketplace

Atlanta, Georgia -2005 - Rare Medium Atlanta, a leading digital services company, today announced that it has launched two new solutions for Sunrise Senior Living, the McLean, Virginia based provider of living and care options to the nation's senior population.

The first solution is a new website, designed to provide a rich, yet easy to use experience for seniors and their loved ones. The website is visually lush, yet highly functional, providing a community locator and innovative page print and send link options. The website is also expressly designed to ensure compliance with the Rehabilitation Act of 1973 and Section 508 Accessibility of All Websites supporting people with disabilities.

The second Rare Medium solution developed for Sunrise Senior Living is an intranet, or Human Resources Portal - Sunrise Senior Living TEAM ROOM - to support the thousands of Sunrise communities and employees nationwide. This particular solution was built upon the PeopleSoft portal product and provides a rich array of discussion company forms and content, discussion groups, calendar management and payroll processing - it is a rich, technologically robust solution that integrates with the existing Sunrise Senior Living PeopleSoft ERP and legacy environments.

About Rare Medium Atlanta
Rare Medium Atlanta is a leading provider of digital solutions for Fortune 500 clients, dedicated to using the ordinary sciences of strategy, design and technology to deliver extraordinary results to our clients. Whether by defining unique user experiences, deploying rich self-service environments or implementing robust content management applications, Rare Medium Atlanta is focused on creating client value. Now more than ever - experience matters... For more information about Rare Medium Atlanta, please email us at info@raremedium.net or visit us on-line at www.raremedium.net. 1.888.RMEDIUM.