FOR IMMEDIATE RELEASE

Mindfabric Partners with Rare Medium Atlanta to Deliver Next-Generation Customer Interaction Solution to Southeastern U.S.

CONTACTS:
Kim Kooyers
Mindfabric
Phone: 408.615.7778 ext. 200
Email: kkooyers@mindfabric.com

Rare Medium Atlanta, L.L.C.
1145 Sanctuary Parkway, Suite 125
Alpharetta, GA 30009
Phone: 888-RMEDIUM (763-3486)
Email: media@raremedium.net
Web site: www.raremedium.net

Mindfabric Partners with Rare Medium Atlanta to Deliver Next-Generation Customer Interaction Solution to Southeastern U.S.

SAN JOSE, Calif. - 2003 - Mindfabric, a leading supplier of next-generation customer interaction solutions, today announced a partnership agreement with Rare Medium Atlanta, a leading digital services company, to provide service and support to joint customers as they implement Mindfabric Enterprise 4.0.

"Rare Medium's expertise in business strategy and Internet-based technologies and solutions is a perfect complement to Mindfabric's offerings," said Dan Gregerson, president and CEO of Mindfabric.

"This relationship will enable us to leverage Mindfabric's state-of-the-art customer interaction technology-as part of an end-to-end solution or as a stand alone product-in our on-going effort to provide value for our customers," said Dan Clark, vice president of eBusiness Strategy at Rare Medium Atlanta.

Rare Medium is the latest addition to Mindfabric's Star Partner Program, which allows Mindfabric partners to deliver best-of-class customer interaction solutions from Mindfabric quickly and effectively by leveraging the complementary technologies, services and content that they provide. Each Mindfabric partner in Mindfabric's Star Partner Program creates comprehensive solutions to meet the unique business needs of their customers.

About Mindfabric Enterprise
Mindfabric Enterprise is a customer interaction solution that features user intent recognition, business rules, and analytics with automated system feedback. Built on J2EE architecture to provide security and scalability, Mindfabric Enterprise leverages modern enterprise application integration technologies to access knowledge across the enterprise to interact with customers through web, e-mail, chat, and voice touch points. Packaged with automation tools and industry-specific knowledge bases, Mindfabric Enterprise can be quickly and easily deployed across verticals for fast ROI and low total cost of ownership.

About Rare Medium Atlanta
Rare Medium Atlanta is a leading provider of digital solutions for Fortune 500 clients, dedicated to using the ordinary sciences of strategy, design and technology to deliver extraordinary results to our clients. Whether by defining unique user experiences, deploying rich self-service environments or implementing robust content management applications, Rare Medium Atlanta is focused on creating client value. Now more than ever - experience matters... For more information about Rare Medium Atlanta, please email us at info@raremedium.net or visit us on-line at www.raremedium.net. 1.888.RMEDIUM.

About Mindfabric
Mindfabric provides innovative customer interaction solutions for multi-channel self-service and contact center applications. Mindfabric's patented technology optimizes customer service interactions between companies and their customers through the use of natural language understanding, business rules, and advanced analytics. Providing a New Way to Serve,^TM Mindfabric allows companies to expand the capabilities of their existing customer service solutions while reducing costs and driving new revenue opportunities. Based in San Jose, Calif., Mindfabric is privately owned. For more information on Mindfabric, go to www.mindfabric.com.