FOR IMMEDIATE RELEASE

Rare Medium partners with entrepreneur and lifestyle icon, Ian Schrager, in creating a new website for bohemian legend reborn - The Gramercy Park Hotel!

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Alpharetta, GA 30009
Phone: 888-RMEDIUM (763-3486)
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Web site: www.raremedium.net

Rare Medium and Ian Schrager Company launch new Gramercy Park Hotel website

Atlanta, Georgia -2006 - Rare Medium Atlanta, a leading digital services company, Rare Medium Atlanta, a leading digital services company, today announced that it has launched the new Gramercy Park Hotel website.

For four decades, entrepreneur Ian Schrager, Chairman and Chief Executive Officer of Ian Schrager Company, has achieved international recognition for concepts that have revolutionized both the entertainment and hospitality industries. His passionate commitment to the modern lifestyle has been expressed through a series of pioneering concepts: the hotel as home away from home, the hotel as theater, "cheap chic", "lobby socializing", the indoor/outdoor lobby, the urban resort, and the urban spa. His keen instincts for the mood and feel of popular culture were honed during the 70s and 80s, when he and his late business partner Steve Rubell created Studio 54 and Palladium. Rubell and Schrager soon turned their attention to the hotel business opening Morgans in 1984, introducing the concept of "boutique hotels" to the world.

With Gramercy Park Hotel, the hotel's haute bohemian heritage has been honored and renewed in the transformation by Ian Schrager. It is still the Gramercy Park Hotel but better! The new website extends this heritage into a visually lush user experience yet is highly functional website, providing a rich interactive reservation process based upon the Synxis platform and unparalleled website performance tracking and system uptime.

The website reflects Schrager's concept - a sensuous vision of artful diversity. Bohemia reinvented for the 21st century with an original combination of styles, with great pieces of furniture and art and the extraordinary use of color. It is a balancing act, which only Ian Schrager could pull off, as well as a fresh approach that represents a new departure for him. It brings together a number of creative forces, not chosen for their compatibility, but for their shared commitment to the modern lifestyle.

Ian Schrager's long time partners, Michael Overington and Anda Andrei, have created the hotel with a little help from some of Ian's friends, including the painter Julian Schnabel.

About Rare Medium Atlanta
Rare Medium Atlanta is a leading provider of digital solutions for Fortune 500 clients, dedicated to using the ordinary sciences of strategy, design and technology to deliver extraordinary results to our clients. Whether by defining unique user experiences, deploying rich self-service environments or implementing robust content management applications, Rare Medium Atlanta is focused on creating client value. Now more than ever - experience matters... For more information about Rare Medium Atlanta, please email us at info@raremedium.net or visit us on-line at www.raremedium.net. 1.888.RMEDIUM.