FOR IMMEDIATE RELEASE

Swisher.com Selects FatWire's Dynamic Content Management Software

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FatWire's UpdateEngine Provides Leading Tobacco Manufacturer with Premiere Web Application Technology
2002

MINEOLA, NY - 2002 - FatWire Software, the leader in dynamic content management and developer of the powerful Web-application assembly system UpdateEngine (UE), today announced that Swisher International Inc. has completed the implementation its new Swisher.com site. One of the largest manufacturers of cigars and smokeless tobacco in the world, Swisher wanted to make content contribution easier, simplify the workflow process, and increase their eBusiness capabilities. They chose FatWire because of the advanced Java architecture, enhanced XML support and unmatched workflow capability UE offers.

"Swisher is a leading worldwide manufacturer, so it is critical that we have a Web site that properly reflects our brand, and our prestigious history,'' said Brian Horton, VP of Information Technology at Swisher. "FatWire's UpdateEngine software is easy to use and improves the effectiveness of our eBusiness initiatives. We chose FatWire based on their advanced architecture, event engine and dynamic business user interface."

"FatWire's goal is to provide companies across all industries with an easy to use, scalable content management solution that will grow with their needs," said Mark Fasciano, FatWire's CEO. "Swisher.com demonstrates our expansive expertise in powering sites that manage mission critical content and need to have extreme speed and accuracy when dealing with eBusiness ventures and complex Web application needs."

Rare Medium Atlanta, a FatWire business partner, worked hand-in-hand with Swisher to redesign the overall look and feel of the www.swisher.com site while implementing the FatWire content management solution. Specifically, Rare Medium Atlanta implemented the FatWire UpdateEngine to enable the Swisher team to manage their content. With extensive experience in both the usability, graphic design and content management arenas, Rare Medium was able to implement UpdateEngine while extending the value and branding of the Swisher Web presence.

About FatWire Software
FatWire Software is a leading provider of dynamic content management software for Fortune 1000 companies. FatWire's powerful e-business software, UpdateEngine, has the only true enterprise level dynamic content management software at its core. UpdateEngine is the only Web application assembly system that empowers business users, power users, and developers to efficiently build and manage Web sites while providing unlimited scalability and flexibility.

Founded in 1996, FatWire Software is headquartered in New York and operates offices throughout the US. For specific information about FatWire, please visit www.fatwire.com.

About Rare Medium Atlanta, LLC
Rare Medium Atlanta is a leading provider of digital solutions for Fortune 500 clients. Rare Medium Atlanta is dedicated to using the ordinary sciences of strategy, design and technology to deliver extraordinary results to our clients. Whether by defining unique user experiences, deploying rich self-service environments or implementing robust content management applications, Rare Medium Atlanta is focused on creating client value. Now more than ever - experience matters... For more information about Rare Medium Atlanta, please email us at info@raremedium.net or visit us on-line at www.raremedium.net. 1.888.RMEDIUM.

About Swisher
Swisher International, Inc., is one of the largest manufacturers of cigars and smokeless tobacco in the world. Now in its 140th year of operation, Swisher has distinguished itself by offering smokers around the globe a full range of quality cigars and smokeless items in all price categories. Swisher International is the manufacturer of such venerable, popular-priced cigar brands as King Edward, Swisher Sweets and Optimo; handmade and imported cigars such as Bering, Siglo 21 and Macbeth; and a smokeless tobacco that includes Silver Creek, Redwood and Kayak moist snuff and loose leaf chewing tobacco brands such as Lancaster, Mail Pouch and Chattanooga Chew. Please visit us online at www.swisher.com.