FOR IMMEDIATE RELEASE

Rare Medium created Ritz-Carlton.com Named Among Hotels Magazine Top Websites

CONTACT:
Rare Medium Atlanta, L.L.C.
1145 Sanctuary Parkway, Suite 125
Alpharetta, GA 30009
Phone: 888-RMEDIUM (763-3486)
Email: media@raremedium.net
Web site: www.raremedium.net

The Ritz-Carlton Hotel Company website, www.ritzcarlton.com, created by Rare Medium Atlanta was recently recognized by web industry experts as one of the top 5 hotel websites in Hotels Magazine.

Hotels Magazine asked five leading Web agencies to identify their favorite hotel websites. Peter Yesawich Jr., vice president of FL2, Denver nominated The Ritz-Carlton website. According to Yesawich, "With Ritz-Carlton, everything is consistent and elegant. Everything from the copy treatment to the art direction of the photography for each property—everything is done with intellectualism, intrigue and ease of use...it is easy to navigate, provocative and self-intuitive."

“Our teams immersed themselves in understand, translating, and developing “The Ritz-Carlton user experience,” and we’re excited to see the website’s impact in the industry and among it’s guests.” Tracy MacGregor, President and CEO of Rare Medium Atlanta.

About The Ritz-Carlton Hotel Company, L.L.C.
The Ritz-Carlton Hotel Company, L.L.C. of Chevy Chase, MD., (USA) currently operates 72 hotels in the Americas, Europe, Asia, the Middle East, Africa, and the Caribbean. Over 30 projects are under development around the globe with hotel openings planned for Toronto, Ontario, Charlotte, North Carolina, Dove Mountain, Arizona; and Lake Tahoe, California over the next year. The Ritz-Carlton is the only service company to have twice earned the prestigious Malcolm Baldrige National Quality Award, which recognizes outstanding customer service.

About Rare Medium Atlanta
Rare Medium Atlanta is a leading provider of digital solutions for Fortune 500 clients, dedicated to using the ordinary sciences of strategy, design and technology to deliver extraordinary results to our clients. Whether by defining unique user experiences, deploying rich self-service environments or implementing robust content management applications, Rare Medium Atlanta is focused on creating client value. Now more than ever - experience matters... For more information about Rare Medium Atlanta, please email us at info@raremedium.net or visit us on-line at www.raremedium.net. 1.888.RMEDIUM.