During the Transfer phase, the Rare Medium team shoulders this responsibility, ensuring that the Client's staff is educated in the operation of its new application. Rare Medium provides training in the use of the Client's new site and delivers literature detailing the site's systems. Rare Medium works with the Client to develop procedures to deal with any changes in technology, system problems, and desired enhancements.

The site is officially launched and transferred from its development environment to its production hosting facility, where it will be available to the target users. Various steps are taken to ensure that all components, including databases, are operational and that the site is properly integrated into the hosting environment. Furthermore, all documentation is finalized and a design standards guideline is created.

Processes and systems are established to measure and analyze ongoing health of the system, site traffic levels and user experience feedback. This ongoing knowledge provides the critical link to make future refinements and enhancements to be addressed in the Evolution phase.