The goal of the Business Strategy phase is to make key determinations about the business, the market, and the online landscape to begin an Exploration tailored to the specific project at hand.

Every project requires a different level of business assessment. For some clients, a competitive analysis is sufficient to identify market opportunities and segue into a solid Exploration phase of requirements gathering and planning. For other clients, we use the Business Strategy phase to develop a thorough analysis of strategy, go-to-market issues, client issues, and even the business case itself. Some of the consulting work that we do during Business Strategy includes an initial information audit of the corporate framework, stakeholder interviews, and evaluation of trends and drivers.