In the Exploration phase, Rare Medium develops the digital blueprint for the project. Working from the goals and objectives solidified in Business Strategy, the Exploration phase enables Rare Medium to assess the overall structure and content of the proposed site and mantent of the proposed site and make technical and design recommendations based on our findings. Rare Medium works hand-in-hand with the Client to address the company's objectives in a manner that is strategically and technically sound, while providing an intuitive and immersive user experience.

User Goals and Personae Descriptions are developed as the foundation to user-centric design. A Feature Value Analysis is used to define proposed elements for the application and to prioritize those elements based on user goals. Then the level of effort and difficulty of execution is determined and the risks are analyzed. This provides a matrix that allows the Rare Medium team to work with its Client to determine the most efficient palette of potential features.

The Rare Medium team takes stock of all pre-existing technical and creative materials through a series of audits. Broad technology and creative approaches are proposed including technology infrastructure, site organization, and design concepts. The Exploration phase culminates in the delivery of a detaelivery of a detailed Project Plan for the initial phase of the proposed project and well as a definition of future project phases.