The detailed specifications established in the Prototyping phase are used to guide the actual build-out and rigorous testing of the Client's application, resulting in a finished product ready for testing and launch. While much of the work done during the Creation phase involves the often-complex construction of the site, it remains a collaborative process. The Client previews the site as it proceeds through its various stages of construction, allowing for consistent feedback and refinement.

The User Experience team builds the graphic look of every page of the site. They code each page so that it displays properly online and can be integrated with the functional elements of the site. The Technical team works to produce the "back end," the original coding, and third-party software customization that will provide the transactional capabilities for all application features, as well as the network and database infrastructure to support these applications.

In addition to continuous code testing performed by the development team, our Quality Assurance staff performs rigorous testing to ensure that all site functions operate as defined in the specifications. The final deliverable of the Creation phase is a fully functional product ready for Transfer to the Client's data center or to Rare Medium's secure hosting facility.