Rare Medium Atlanta :: Clients | Case Studies





	Overview

	Case Studies

	Amvescap
	Borland
	Coca-Cola: Cool from Nestea
	Genuine Parts
	The Ritz-Carlton
	Siemens
	SunTrust
	Swisher International

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"What this country needs is a good five-cent cigar", spoke Thomas Marshall, Vice President under Woodrow Wilson (1913-21). Not only did King Edward Cigars answer this call, they cut the price in the Depression to 2 for 5 cents. This was made possible, in part, by Swisher's far-sighted investment in 1923 in rolling machines that transformed the business by mass-producing cigars that were superior in uniformity, appearance and quality. This was neither the first nor last innovation as this venerable company enters its third century of operation.



	Control the content chaos and enable business owners to manage content on the Web site without the intervention of the Information Technology (IT) department.
	Introduce a workflow process that streamlines the creation, approval and publication of Web content.
	Implement a technology solution that not only gives control of the content back to the business owners, but enables Swisher to extend their Web presence with Customer Relationship Management (CRM) and other e-business capabilities.



	Redesigned the Swisher site to enhance the overall user experience.
	Implemented the FatWire UpdateEngine content management system that enables business users to manage content and republish the entire site with 3 clicks.
	Used the e-business capabilities of UpdateEngine to create a CRM solution to filter customer questions through a workflow and resolution process.



	The original vision for the project was to enter the present Swisher.com site into UpdateEngine so that it could be easily managed. At little additional cost, the user experience and design teams at Rare Medium were able to give the site a sparkling new look and feel to represent the Swisher brand appropriately.

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