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SunTrust

Rare Medium partnered with SunTrust Bank to provide user experience research and design for continued evaluation and improvement of the SunTrust Web Site, www.suntrust.com.

Rare Challenge
Assist SunTrust bank in launching a new brand image online.
Determine to which extent the SunTrust site design supports the users' goals and expectations.
Ensure the users engage in a compelling and intriguing online banking experience.
Assess the user experience across a various demographics and geographical regions.
Identify possible alternatives to uncommon or little known banking terms.
Identity features and functionality for the my solution segment of the Web site.
Rare Solution
Conducted in-lab usability testing to further validate or invalidate the proposed design and navigational structure of the Web site.
Conducted focus groups to identify features and functionality that addresses the users' needs.
Provided recommendations to enhance the overall user experience of the Web site.
Rare Innovation
Through user testing Rare Medium provided suggestions to improve the navigational structure by grouping information in a logical and intuitive manner.
Provided guidelines for writing scannable content.
Ensured that the features and functionality adhered to the users goals and needs.
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