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Genuine Parts

www.shopeis.com

Genuine Parts Company (GPC) makes your mechanical problems its business. The company is the largest member of the National Automotive Parts Association (NAPA). Through more than 60 distribution centers, it sells about 225,000 parts to some 5,800 NAPA auto parts stores in the US, including about 750 company-owned outlets. EIS, a Genuine Parts subsidiary, is a channel that markets and sells electronic production supplies for Genuine Parts Corporation.

Rare Challenge
Deploy a major B2B site to market and sell electronic production supplies on the Web.
Integrate an e-commerce site with a legacy SAP backend running on an AS400 environment.
Present a great deal of information to the user in an easy to read, appealing and intuitive format.
Rare Solution
Developed a mall type environment with multiple storefronts for different business models (e.g. Honeywell, Intel).
Used IBM's Commerce Integrator and MQ series for the integration to the AS400.
Integrated with Ariba procurement environment to provide real-time transaction interaction.
Provided usability studies, best practices and information architecture to create an intuitive, graphically enhanced environment to the different targeted users.
Rare Innovation
Used IBM's Commerce Integrator for real-time connection to the AS400.
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