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Coca-Cola: Cool from Nestea

Flash interactive internal e-mail

Rare Medium created the first Flash piece for Coke/Nestea to be used as an internal e-mail for over 4,000 Coke employees announcing the new "cool" flavors from Nestea.

Rare Challenge
Assist Nestea with internal system communication that would generate excitement and external consumer buzz to ensure a successful launch of the new "cool" flavors of Nestea.
Leverage the cool snowman to communicate brand intrinsics and extrinsics.
Convey the snowman's attitude and "edginess" into the internal campaign.
Ensure that the piece was small enough to be easily downloaded and executed on varying grades of PC's.
Communicate clearly the product attributes as determined by the client.
Rare Solution
Developed a brief "mini-movie" that required users to interact with the snowman and become involved with the process.
Positioned content throughout the Flash piece, providing information to the user while maintaining their interest with the animation of the snowman.
Edited the Flash piece to allow users with varying PC platforms access to the information with a file size that was small enough to allow the piece to be e-mailed to all users.
Re-organize site architecture to make it easier to find Information Design.
CMS application for future extensibility.
Rare Innovation
Created illustrations in FreeHand then imported them into Flash. The file was then exported into a self-executing file and e-mailed out to the entire Coke organization.
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